Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Example

Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Example Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Business Research Method Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Forewords Cellular business today is becoming an industry that people cannot ignore, it is grows fast and so many go into this business. Fast growth and dynamic market in cellular business makes this business challenging when one player in cellular business wants to keep their customers’ loyalty. They must use their creativities to create the effective programs to maintain their customers’ loyalty. For those reasons, the researchers want to reveal about the effective way or programs to maintain their customers’ loyalty especially for young Indosat M3 users. In this market happen dynamic changes of customers because they search for the cheapest price from cellular provider. In order to measure the effectiveness of the current programs, we execute a research through primary data by spread questionnaire and hold interviews and secondary data by surfing at Indosat M3 website. We will use casual method for this research because the problem is clearly defined. Chapter 1: Introduction 1. 1Background Playing in the mobile industry today is very exciting because of its very high growth potential. If counted, the 220 million population of Indonesia today there are about 28 million new mobile numbers in circulation, or about 13 percent, the market is still wide open. Of that amount, Telkomsel had close to 15 million, 9. 3 million, Indosat, and Excelcomindo approximately 4. 5 million. At the end of this year, the number likely will penetrate 30 million, seeing current market share of incoming operators. Growth of subscribers each arrier is very high, above 60 percent, due to programs that provide ease and grace to prospective customers. Moreover, the expansion of service coverage or coverage by all operators create isolated regions into the open. This opens new opportunities and increase customer traffic or SMS conversations. Program Sinyal Kuat from Indosat involved to stimulate people to enjoy its services, because the possibility of a drop ca lls more and more numerous now. Various programs ease the customer makes total audience of mobile operator services also grew, not only in GSM, but also in CDMA. Kartu AS from Telkomsel is the prima donna as the number of customers rose rapidly, approaching half a million new subscribers every month. Excelcomindo Pratama, which since the early known to be very careful to win the market thus its growth is not too fast, now launch Kartu Jempol and Kartu Bebas. Meanwhile, Indosat launched Voucher SMS IM3, absorbing many new subscribers each day on average to 40,000 new customers. Indosat is growing rapidly this year that could have the number of subscribers will keep rising. The growth of Indonesian cellular has reach the highest point in the world, up 74. percent in 2003, said the ITU (International Telecommunication Union) and GS Research However, compared to countries with relatively equal financial ability of its citizens, Indonesia cellular penetration is still comparatively low. Indonesia, with income per capita (938 U. S. dollars a year) up close to China (955 dollars) and Philippines (976 dollars), it turns out our penetration is lower. In fact, cellular growth in China is only 60. 1 percent and the Philippines 64. 4 percent, while Singapore only grew 18. 2 percent and Malaysia 33. 8 percent. Data from ITU, JP Morgan, and GS Research Report issued recently mentioned, our cellular penetration by the end of 2003 only 9 percent. This means that customers only 9 percent of the total population 220 million, while Chinas 20 percent (population 1. 3 billion people), and the Philippines 2 percent. Do not compare with Singapore, which was 79. 8 percent, 42. 6 percent of Malaysia, or Thailand’s 26 percent, 104. 6 percent, and even Hong Kong. India had more bad from Indonesia, for cell penetration is only 2. 6 percent, but with rapid growth, together with Indonesia. If the calculated end of 2003 cellular subscribers in Indonesia only 18. 3 million and the end of this year may just pass the 30 million, then its growth has been more than 63 percent. Do you really mobile in Indonesia grow by 60 percent or more? If calculated from the number of cards sold, the number of subscribers should now have to break the 30 million. The figures fail to penetrate because of the churn; people just stopped subscribing a number of very much. Indosat M3 is one of mobile phone provider that experiences increasing levels of churn rate. During the last three years, IM3 is facing a constant increase on its churn rate; this case is walking in line with the declining levels of consumer loyalty. Due to more tight competition, PT Indosat need to review their marketing strategies through the promotion mix which would impact on the formation and increase customer loyalty. That matter, which encourage this research, namely on the impact of promotions on consumer loyalty IM3 prepaid cards. Dedi Suherman, General Manager of Technology Planning in Telkomsel said that the number of mobile consumers in Indonesia is most likely having more than one card. But at least, if the calculated number of people were still above 100 millions, he added. Churn occurs primarily because the initial price of the current GSM prepaid cards is very low, almost equal in value to the balance they contain. Because its cheap, people treat as the prime card calling cards (calling cards), low pulse exhaust, buy a new card again. If not for a particular purpose, people throw its inaugural card because the card is the second card number did not have time to rub off on their owners. Moreover, intense competition makes the mobile providers generate strategies to win the market by intensify their promotion. Various promotional strategies undertaken by various operators is making such bad consumer behavior, consumers often replace his prepaid card thus affecting the decrease in prepaid card loyalty. Hasnul Suhaimi (47), President Director of PT Indosat Mobile Commerce view, the trend will churn remains high, if mobile operators market by offering cheaper packages. The more sales made, large volume, a higher churn rate. We seemed to chase shadows, because the sales work is ongoing, but no additional amounts of customers, said the man born in Bukittinggi is 23 April 57. According to Hasnul, the growth of cellular subscribers in Indonesia healthier if growing around 9 million this year, 10 million in next year, 11 million in next year, so hopefully in the year 2006 will be 50 million subscribers. If growing more than that number, which happened just chasing, he said. Moreover, intense competition makes the mobile phone providers generate strategies to win the market by intensify their promotion. Various promotional strategies undertaken by various operators is making such bad consumer behavior, consumers often replace his prepaid card thus affecting the decrease in prepaid card loyalty. Dedi Suherman, General Manager of Technology Planning in Telkomsel said that the number of mobile consumers in Indonesia are most likely have more than one card. But at least, if the calculated number of people were still above 100 millions, he added. Mobile provider is experiencing increasing levels of churn rate is issued by Indosat IM3. During the last three years IM3 is facing a constant increase in its churn rate, this case is walking in line with the declining levels of consumer loyalty. Due to the intense competition, PT Indosat need to review their marketing strategies through the promotion mix which would impact on the formation and increase customer loyalty. That matter, which encourage this research, namely on the impact of promotions on consumer loyalty IM3 prepaid cards. According to Kompas newspaper, high growth customers due to the emergence of cheap offerings from all operators. If this policy continues, will eventually be able to drop the mobile industry itself. If during the course of this card so valued around Rp 25,000 plus credits are sold at a price they contain, are now valued card hardly anymore, except the credits. But what could be promoted to operators is not entirely true; for example, called the initial price of Rp 50,000, including 50,000 credits, pulse fact, filled only worth Rp 35,000. Who are the customers who can test it? Hasnul Suhaimi said, the operator cannot entry the market for granted, because there are some things to consider. Production tools that are available should be enough, for example, HLR (home location register), MSC (mobile switching center), customer activation, IN (intelligent network) and whether the market can absorb them. Could have filled the market with sales of 50,000 cards a day early, but the number itself also will be out. He is one of the few who really understood the problem of mobile marketing. Previously he had been a commercial director at PT Telkomsel, PT Indosat still have when the shares are then sold to PT Telkom. He served as Commercial Director of Telkomsel precisely when Indonesia was hit by a recession, when investors away from this country. However, with the introduction of prepaid cards Simpati Telkomsel customers precisely when it grew rapidly, the debts could be repaid faster. And, now reaching 52 percent of Telkomsels cellular market share, while about 32 percent of Indosat. He also implemented his tricks in Indosat which affects a rapid growth. The number of subscribers increased from 5. 96 million at the end of 2003 to around 9. million in the last week of October. Of the 3. 5 million new customers until the third quarter of this year, about 60 percent to 70 percent is completely new customers, existing customers that make the remaining two cards. Although, he said, the data suggest that the number of sales the previous four months together with the number of customers who churn the current month. This phenomenon applies to all operators, although recognized several parties, the pr ogram always managed to create customer loyalty card. However, with the executable programs, plus the fact that in the last three months of this year customers will retain the card, the number of customers who churn will decline. This is because the holiday occurs during the prime card sales spike, while that period lasted until December of this year. Hasnul have the program create loyal customers by giving a bonus in the form of credits. If a customer purchases a prime costing Rp 25 000 with a value of Rp 25 000 pulses are also, on day 33 when he bought a voucher valued at Rp 25 000 will get bonus credits worth Rp 10 000. According to observers, in the first month that has occurred generally churn as much as 10 percent, continuing the same amount to six months ahead. Thats why Hasnul to bid, charging voucher worth it on days the owner will get 66 bonus credits worth Rp 15,000. Hopefully when its three months the number has been steadily used, Indosat card will be used permanently, he said. Churn can actually be prevented if all operators agree not to sell their SIM Card for less than Rp 25,000, with the hope of recharging their credits will be more cheaper than buying prime cards. Today everybody knows that in balance of establishment–customer relation, customers had gained big advantage. In order to continue long-term relationships with customers understanding them, meeting their expectations, being different from rivals are important. This situation is especially vital in similar goods and services offering establishments. For gaining advantage and being unique, offering suitable goods and services, meeting even over meeting expectations and desires of customers are needed. Customer loyalty topic had changed the ways of looking of establishments to customers. Now, establishments are trying to satisfy, make loyal their customers. Loyal customers mean financial and spiritually inputs to establishments. It is generally known that especially on tourism sector there are few researches on customer loyalty. In this context, author believes that this research will have a positive input to the related literature. 1. 2Problem Identification The problem could be identified by analyzing the symptoms that come from broad analysis in the market which are; aMany teenagers tend to change their Sim Card several times Many new mobile providers come with their cheap products cIM3 has too many retention programs The problem could be identified by analyzing the symptoms that come from broad analysis in the market. Based on global review, the most commonly known drivers of customer churn are the following: 1. Equipment envy Customers want the very latest handset with the most advanced features, the most attractive case and the most entertaining services. 2. Pr icing plans Annual tariff pricing contracts predominate in immature markets. When pre-paid options come on the scene, customers migrate to the more flexible plans; particularly those willing to pay a premium for privacy and freedom, those with credit problems, or those too young to sign contracts. 3. Customer service and billing With ties to mobile providers already tenuous, the slightest hassle over billing or service levels sends customers running into the arms of the competition. 4. Network performance More pertinent to newer market participants with developing infrastructures, customers will walk away from a contract when they discover major gaps in so-called blanket coverage. Although not yet introduced in all geographies, number portability, the ability to migrate your phone number across carriers, further increases customer churn rates. Recent number portability studies reveal that churn could be increased by a factor of 1. 6. Since phone numbers are often carrier specific, switching carriers entails changing numbers and business customers are slower to incur the added costs associated with reprinting materials and informing clients. 1. 3Research Limitation This research narrowly targeted to the market of the Indosat M3 customers that the writers observed to the young women and men in age of 17 to 23 years old who study in Institut Teknologi Bandung. In getting the right people to fill the questionnaires, we first held observation through students in Institut Teknologi Bandung to know the amount of Indosat M3 customers. 1. 4Research Questions This research is coped with highlighted explanation which are mostly talk about the area in; 1. How big is people awareness to retention programs? 2. What is the most important aspect in a provider to make people loyal? . What kind of programs that the customers like the most? (direct or indirect) 4. What kind of Indosat M3’s feature those customers prefer to use? 1. 5Research Objectives The objective of this project was to learn about the relationship between Indosat M3 current retention program in affecting its customer loyalty. We explored how effective Indosat M3 overcame price war to fi ght against increasing churn rate through retention programs. In the end, we are going to conclude which programs best suits Indosat M3 target market (teenagers age 17-23 years old). Chapter 2: Literature Review 2. 1Company Profile PT Indosat Tbk was established by the Government on November 10, 1967 as a foreign investment company to provide international telecommunications services in Indonesia and began commercial operations in September 1969 to build, transfer and operate an International Telecommunications Satellite Organization, or Intelsat, earth station in Indonesia to access Intelsat’s Indian Ocean Region satellites for a period of 20 years. As a global consortium of international satellite communications organizations, Intelsat wns and operates a number of telecommunications satellites. Following regulatory changes in the Indonesian telecommunications industry in 1999 and 2000, Indosat began implementing a strategy designed to transform from being Indonesia’s primary international telecommunications provider into a leading, fully integrated telecommunications network and service provider in Indonesia. In 2000, the Government’s intro duction of the Telecommunications Law, which encourages industry liberalization, directly impacted our business. In 2001, as part of the Government’s initiative to restructure the telecommunications industry, we entered into an agreement with Telkom to eliminate our respective crossshareholdings in several operating subsidiaries, including: our acquisition of Telkom’s 22. 5% ownership interest in Satelindo; Telkom’s acquisition of our 35. 0% ownership interest in Telkomsel; and our acquisition of Telkom’s 37. 2% ownership interest in Lintasarta and the purchase of Lintasarta’s convertible bonds held by Telkom. Subsequent to the agreement with Telkom, we acquired an effective 45. % ownership interest in Satelindo, through our acquisition of PT Bimagraha Telekomindo, or Bimagraha, in 2001 and acquired the remaining 25. 0% ownership interest in Satelindo from DeTe Asia in June 2002. To strengthen Satelindo’s capital structure and remove certain restrictive covenants arising from Satelindo’s indebtedness, we made an additional capital contribution to Satelindo totaling US$75. 0 million in July 2002. In August 2002, we entered the domestic telecommunications sector by obtaining a license to provide local fixed network services in the Jakarta and Surabaya areas. We deployed approximately 13,000 lines in those areas to provide local fixed telephone services and announced our strategic objective to become a leading fully integrated telecommunications network and service provider in Indonesia. In 2002, the Government divested 517. 5 million shares, representing approximately 50. 0% of our outstanding Series B shares at the time, in two stages. In May 2002, the Government sold 8. 1% of our outstanding shares through an accelerated global tender. In December 2002, the Government divested 41. 9% of our outstanding Series B shares to a former subsidiary of STT. As of March 31, 2009, the Government owned 14. 29% of our outstanding shares, including the one Series A share, and ICLM and ICLS owned approximately 65. 0% of our outstanding Series B shares. ICLM and ICLS are owned by Qtel. The remaining 20. 71% of our outstanding Series B shares is owned by public shareholders as of March 31, 2009. See â€Å"Item 6: Directors, Senior Management and Employees- Share Ownership. † On November 20, 2003, we merged with Satelindo, Bimagraha and IM3 and all assets and liabilities of such legacy subsidiaries were transferred to us on such date. Since entering the Indonesian cellular market through our acquisition of Satelindo and establishment of IM3 and the subsequent integration of such companies in 2003, cellular services have become the largest contributor to our operating revenues. On June 22, 2008, Qtel purchased all of the issued and outstanding shares of capital stock of each of ICLM and ICLS, pursuant to a Share Purchase Agreement dated June 6, 2008 between Qtel and STT, a company incorporated in Singapore. Pursuant to the Share Purchase Agreement, Qtel, through its subsidiary, Qatar South East Asia Holding S. P. C. acquired the capital stock of ICLM and ICLS from Asia Mobile Holdings Pte. Ltd. , or AMH, a company incorporated in Singapore, which is 75. 0% indirectly owned by STT Communications Ltd. and 25. 0% indirectly owned by Qtel. Following this acquisition, a change of control occurred in Indosat and Qtel, and its wholly owned subsidiaries, ICLS and Qatar South East Asia Holding S. P. C. , conducted a mandato ry tender offer to acquire up to 1,314,466,775 Series B Shares, representing approximately 24. 19% of our total issued and outstanding Series B Shares (including Series B Shares represented by ADSs), at a purchase price of the U. S. dollar equivalent of Rp369,400 per ADS and Rp7,388 per Series B Share, net to the seller in cash (without interest and subject to any required withholding of taxes). Following settlement of the tender offer on March 5, 2009, Qtel and its subsidiaries hold approximately 65. 0% of our outstanding share capital. 2. 2Theory and Previous Research 1. The Concept of Loyalty According to (ICLP 2006), customer loyalty can be defined as the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website. Not much different, according to Kotler, Bowen, and Makens (1999), customer loyalty is how likely customers are to return and their willingness to perform partnership activities for the organization. Partnership activities include the customer’s willingness to spend more while on a property, give positive referrals to others and tell the management when problems occur. In addition, the term customer used in this research analysis refers to the end user of the company. In Chu’s opinion (2009), â€Å"Loyalty is a positive attitude and is related to the level of re-purchasing commitment he or she possesses toward a brand in the future†. Barnes says â€Å"The long term success of the a particular brand is not based on the number of consumer who purchase it only once, but on the number who become repeat purchase†. In this case it can be concluded that consumers who are loyal can not be measured by how many he bought, but on how many the customer make a repeat purchase, including recommend someone to buy (Robert, Varki Bordie, 2003 p. 188). According to Robert, Varkie Bordie (2003) the success of the companys ultimate goal to establish relationships with its customers is to establish a strong loyalty. A strong indicator of loyalty is: 1. Say positive Things, is to say positive things about products that have been consumed 2. Recommend friend, is to recommend products that have been consumed to a friend. 3. Continue purchasing, is the purchases made by the continual improvement of products which have been consumed. So, the loyal customer Dengan demikian pelanggan yang loyal adalah â€Å"Pelanggan yang memiliki cirri-ciri antara lain melakukan pembelian secara berulang terhardap badan usaha yang sama, memberitahukan kepada orang lain tentang kepuasan-kepuasan yang didapat dari badan usaha tersebut, dan menunjukan kekebalan terhadap tawaran-tawaran dri badan usahan pesaing. (Griffin, 2005, p. 127). According Lovelovk (1991), which says that the level of customer loyalty towards a particular brand of goods or services depends on several factors, namely the amount to move to the brand of goods or other services, there is the same quality, quantity or service from jenisbarang or replacement services,  of the risk of cha nges in costs due to replacement of goods or services and changes in the level of satisfaction gained from a new brand compared with the previous experience of the brand has ever used. (P37). According to Griffin (2005), states that each customer buys, the customer moves through the buying cycle. Pemmbeli will move malalui first five steps. First, realize that both the product and make an initial purchase. Then, the buyer moves through two stages of attitude formation, which one called evauasi post-purchase and others called the decision to buy back.   When a decision has been approved to buy back, repurchase Klima steps will follow, thus forming a circle repurchase recurrent several times, or several hundred times, during the intertwined relationship between the customer and the company and its products and services. The five steps are: 1. Consciousness, the first step towards dimula loyalty with customer awareness of products. At this stage companies are starting to form a share of mind required for positioning into the minds of prospective customers that the companys product or service superior to competitors. Consciousness can arise in various ways such as competitors ads. Consciousness can arise in various ways such as conventional advertising (radio, TV, and newspapers), iklann on the web and word of mouth communications. 2. Initial purchase, the purchase represents the first important step in maintaining loyalty. First purchase of a purchase of the experiment, companies can instill a positive or negative impression to the customers with products or services provided. Ii After the first purchase made the company the opportunity to begin to cultivate loyal customers. 3. Post-purchase evaluation, conducted after the purchase, the customer is consciously or unconsciously, will evaluate the transaction. 4. The decision to buy back, is the most important attitude for loyalty. In short, no repeat sales, there is no loyalty. The motivation to buy back from dri higher positive attitude shown towards ytertentu product or service. The decision to buy back is often the next step that occurs naturally when a customer has elah a strong emotional bond with a particular product. 5. Buyers returned. To be considered truly loyal, customers should continue to buy back from the same company. A true loyal customers and competitors refused to return from the same company whenever it needed items. That is the kind of customers should be approached yag, serviced and maintained. Similarly, in defining customer loyalty, Griffin (quoted in Shoemaker and Lewis, 1998) urged that two factors are critical for loyalty to grow. The first factor is customer’s emotional attachment toward one certain product or service. The second factor is customer’s repeat purchase. However, as concluded by Backman Crompton (1991), brand loyalty encompassed more than repeat use. Nevertheless, repeatance of use from customer is important when it comes to costs. In business, acquiring the lowest cost is the most important thing. In marketing, keeping existing customers is considerably less expensive than acquiring new ones (ICLP 2006). Reichheld and Sasser (1990) claimed that only a 5% improvement in customer retention can lead to an increase in profitability between 25% and 85%, depending upon industry sector. Therefore increased customer loyalty has a direct relationship with increased profitability. 2. The Factors that affect Loyalty According to Mardalis (2005), factors that affect loyalty can be defined as : Customer satisfaction Kotler defined customer satisfaction as a feeling like it or not a person to a product after the customer to compare these products with the expectation of achievement. According to Kotler (1999, p. 42) is a good feeling of satisfaction or disappointment suffered by someone who is a nd the results of comparing the performance of a product that someone connected with the expectations for the products. Customers will feel dissatisfied if the performance given by the companys lower than what is expected of the customer, otherwise the customer will be satisfied if the given companys performance as expected by the customer. The high satisfaction will create an emotional appeal to the product or service, who can create high customer loyalty. Loyalty from the peanggan to teteap conduct transactions with the company a period to come, as measured by high tingkay loyalty among customers. Musanto (2004) says factors that affect the customer loyalty is : 1. Reability 2. Company’s ability to produce good stuff. 3. Response to and remedy of problems 4. Was the response and the way in responding to customers complaints 5. Sales experience 6. Relationships between customers and employees. 7. Convenience of acquisition 8. All forms of comfort and convenience provided by the company to customers The Quality of Services According to Shellyana and Basu (2002), one of important factor that can make the customer satisfied is the quality of services. Marketers can improve the quality of services to develop loyalty pelanggannya. Produk low quality customers will bear the risk of being unfaithful. If the quality of attention, even strengthened by an intensive advertising, customer loyalty will be more easily obtained. Menjdi promotion of quality and key factors for creating long-term customer loyalty. Some research shows that customers will become loyal to the products high quality products if the products is offered at competitive rates. The statement was similar to Marconi (1993), quality of service depends on heavily subjective in terms of subscribers, but in general the quality of these services adhere to SERVQUAL, which is identifying five things determine the quality of service (in Gefen, 2002), namely: 1. Tangible. Associated with the occurrence of physical transactions 2. Reliability. Products in accordance with the order and delivered on time 3. Responsiveness. Related to the ability of service providers in assisting customers if a problem occurs. 4. Assurance. The services or products providers ability to convince the ustomers that they are capable. 5. Empathy. The ability to make the customers feel Image Kotler (2000, p. 553) defines the image of sebagai seperangkat beliefs, ideas and impressions a person has to an object.   Following that he said the attitude and actions of a person against an object is conditioned by citr object.   Kotler (2002) also adds that the brand image is a requirement of a str ong brand. Simamora (2002) says that the image is the perception of relatively consistent in the long term (Enduring perception). So it is not easy to form the image, so that when formed will be difficult to change it. The image must be clearly established and has advantages when compare with its competitors. Meanwhile, Marconi (1993) mentions that the factors that influence loyalty are as follows The value (price and quality), pemuggunaan a brand in a long time will lead on loyalty, so the company should be responsible for maintaining the brand. Please note, the reduction of the quality standards of a brand will disappoint customers the most loyal customers even though, begiu also with price changes. Therefore, the employer must control the quality of the brand and its price. Image (either from its personality and reputation of the brand). The image of the company and the brand begins with awareness. Based on research conducted there is a correlation between awareness and market share, so it can be concluded there is also a relationship between brand image with a market share. Items will have a good image can generate customer loyalty to the brand. Convenience and ease to get branded. In a stressful situation and market demand which requires the existence of convenience, the company is required to provide the product is convenient and easy to obtain. The satisfaction felt by customers Services, with good service quality offered by a brand can affect customer loyalty to the brand. Guarantees and warranties provided by the brand. According to Griffin (2005), a loyal customer is one who: 1. Perform regular repeat purchases 2. Antarlini buy products and services 3. Refer products to others 4. Showed resistance to the pull of the competition Meanwhile, according to Giddens (2002) holds a loyal customer following characteristics: 1. A commitment to the brand. 2. Dare to pay more on the brand when compared to other brands. 3. Would recommend the brand to others. . In buying back the products do not consider. 5. Always follow information related to the brand. 6. Customers can become a kind of spokesperson for the brand and the customer is always to develop a relationship with the brand. In a competitive market rate is high enough, the company began to compete to provide satisfaction to its customers so that customers have a high loyalty to what is offered by the company. According to Jones and Sasser (1994, p 745) suggests that customer loyalty is an endogenous variable caused by a combination of satisfaction so that loyalty is a function of satisfaction pelangggan. If the relationship between customer satisfaction and loyalty is positive, then the high satisfaction will increase customer loyalty (Musanto, 2004, p. 130) 3. Customer Retention Customer retention is about to make sure the existing customers keep buying from a company. It is important for an organization to increase the numbers of loyal customers because based on a research that attracting a new customer costs 6 times more than retaining an existing customer (Sportjournal. com n. d. ). Based on the research (Perpustakaan Institut Teknologi Telkom 2009) there are 4 significant variables that affect customer loyalty. The first variable is Price. Price becomes very important for a company to survive in a competitive industry. Most likely, customer will choose to use products or services provided with lower price. Well set price can become a uniqueness for a company compared to other competitors. Next variable is switching barriers, it is any impediment to a customer’s changing of product or services. When the switching barriers increase, the level of customer loyalty also increases. Things that could affect switching barriers include added value from the product or services they provide. Customer satisfaction is also important, it is a measure of how products and services supplied by a company meet or surpass customer expectation. By having a customer service which always open 24 hours or placed them on a strategic places where many customer could easily reach them and a high quality product with terrific wide coverage signal could be the reason why customer satisfaction could increase customer loyalty. Last but not least, company’s image is the last variable that influence customer loyalty. Company image refers to how a corporation is perceived; it is a generally accepted image of what a company stands for. By having a positive image of course it can attract many customers. Based on those four significant variable which affect the Customer loyalty, a retention program was provided to increase customer loyalty that can suppress the higher churn rate. Beside that, there’s also a theory about customer retention program. The objective of this retention program is to maintain customer to use this product continuously. Every business should have a customer loyalty program because it costs five times as much money to find a new customer than it does to get a current customer to come back (Frey, n. d). According to Frey (n. d. , there are four types of successful customer loyalty programs: A Membership Program. Membership programs are one of the best ways to keep customers coming back. Most programs provide special incentives to members as part of their membership. A Rewards Program. Rewards programs provide gifts and perk that are earned according to the amount of business your customer s do. Create a Community. Every human has a deep inner need to belong to a community. Belonging gives us security and helps us to understand our place in life. Create Intertwined Business Processes. This is not just a traditional customer loyalty program but, its the bsolute best to guarantee that customers will keep coming back. Lowenstein (200-) in his writing states: ‘Theres one last thing to remember about the tree growth-customer loyalty analogy, which applies equally to CRM- and to all areas of customer management: It takes a long time, and a lot of effort, for a tree to grow and mature, but it can be cut down very quickly or slowly decay without nourishment. Keeping the tree healthy and protected, from the bark to the heartwood, is in every suppliers best interest. ’ 2. 3Hypothesis Chapter 3: Methodology 3. 1Research Location This research is located in ITB. The research location which are taken to gather the answer from the respondents which are the IM3 customers in age 17 to 23 years old were gathered by web-based questioner. The researchers choose that interval age because the target market of Indosat M3 is for teenagers. 3. 2Sampling Methodology Survey research is used in this study. To get data, researchers are using the questionnaire. In addition, document survey through internet is used to support the literature review. The respondents in this study are Indosat M3 users, which in group teenagers from age 17 to 23 years old. This study used statistic tool REGRESSSION in data processing. The survey method is simple random, because the limited time, resources, and the fastest way to gather information. The objects of this research are students of Institut Teknologi Bandung because it represents the requirement of our sample. 3. 3Population and Sample 3. 3. 1Population The population for the questioner focused to young Indosat M3 users which the target market fo Indosat M3 in age between 17 to 23 who lived in Bandung, especially in ITB. 3. 3. 2Sample The samples are decided by the researchers based on the population. The researchers use 35 samples from ITB student to fill the web-based questioner. The requirement to do the sampling is minimum 30 samples, so the researchers have fulfilled the minimum requirement. 3. 4Research Design The researchers collect data from young users of Indosat M3 who being the target from this research. The researchers do the data collection in ITB. [pic] 3. 5Gathering Data Methods The techniques of data gathering are the ways that are used to obtain data. The techniques which are used to collect data based on questioner. It is a collection of data through the distribution of a written list of the question that are associated with the variables that to be given to the customers. The researchers used web-based questioner to gather all of the data from the respondents. The questioner contains 10 questions and the researchers offer the knowledge about the four IM3 retention programs. The researchers spread 35 questioners to young IM3 users in ITB. 3. 6Data Analysis Plan 1. The data are gathered by using quantitative method by spreading questioner to ITB by web-based questioner. 2. Make the coding from the categorical scale data that have been tabulated in order to make easier on the data collection. 3. The researchers use the validity analysis to test the question in questioner whether the question necessary or not. Then, the researchers use the reliability analysis to test whether the question consistent or not. The researchers use split-half method to analyze the reliability. 4. Make the hypothesis for the research. 5. The researchers use the regression analyze by using SPSS software. 3. 7Timeline |Week |Description | |WEEK 1 |Brainstorming to collect the issue to be research and select the main topic. |WEEK 2 |Making background of this research, making the problem statement, define the objective, | | |methodology and sampling method. | |WEEK 3 |Arrange the questioner design, and make the web-based questioner. | |WEEK 4 |Spreading the questioner to the target market in ITB and collect data. | |WEEK 5 |Spreading the questioner to the target market in ITB and collect data and coding the data. |WEEK 6 |Coding data, analyze data using SPSS. | |WEEK 7 |Completing, interpreting and making the final report. | Chapter 4: Data Analysis and Discussion 4. 1Validity and Reliability Analysis To measure the validity and reliability of the questioner, the researchers just using the certain number of the questioner that related with the objective research. Therefore, the research just measure number 5, 6, 7 and 8 that explain the variable for each categories. This research uses 35 respondents to obtain the result. Based on the research to the target market, the researchers get the result: |Number of Respondents |Question number | | |5 |6 |7 |8 | | |A | |0,6 ? x lt; 1 |High Validity | |0,5 ? lt; 0,6 |Medium Validity | |0,3 ? x lt; 0,5 |Low Validity | |x lt; 0,3 |Invalid | The result from the analysis is: |Question Number |Validity Coefficient |Categories | |5 |A |0. 364618278 |High Validity | |   |B |0. 22917498 |Medium Validity | |   |C |0. 607464215 |High Validity | |6 |A |0. 421016851 |Low Validity | |   |B |0. 530451195 |Medium Validity | |   |C |0. 484852521 |Low Validity | |7 A |0. 542754703 |Medium Validity | |   |B |0. 573716203 |Medium Validity | |   |C |0. 573716203 |Medium Validity | |8 |A |0. 359680642 |Low Validity | |   |B |0. 40248017 |Low Validity | |   |C |0. 398274811 |Low Validity | All of the requirement questions for analyze the objective have already valid so the researchers did not revise the question er and go to the reliability analysis. 4. 2Stastitical Analysis The researchers use the Split-half method to measure the reliability of the questioner. The questions are divided into 2 parts with same amount, as follows: Part 1 | | | | | | |5a |5c |6b |7a |7c | |Pearson Correlation |VAR00005 |1. 000 |. 483 |. 283 |. 303 |. 093 | | |VAR00001 |. 483 |1. 000 |. 017 |. 85 |000 | | |VAR00002 |. 283 |. 017 |1. 000 |. 251 |-. 033 | | |VAR00003 |. 303 |. 285 |. 251 |1. 000 |-. 138 | | |VAR00004 |. 093 |. 000 |-. 033 |-. 138 |1. 000 | |Sig. (1-failed) |VAR00005 |. |. 002 |. 050 |. 38 |. 297 | | |VAR00001 |. 002 |. |. 461 |. 048 |. 500 | | |VAR00002 |. 050 |. 461 |. |. 073 |. 425 | | |VAR00003 |. 038 |. 048 |. 073 |. |. 214 | | |VAR00004 |. 297 |. 500 |. 425 |. 214 |. |N |VAR00005 |35 |35 |35 |35 |35 | | |VAR00001 |35 |35 |35 |35 |35 | | |VAR00002 |35 |35 |35 |35 |35 | | |VAR00003 |35 |35 |35 |35 |35 | | |VAR00004 |35 |35 |35 |35 |35 | For the measurement of the correlation strength between t he variables, there are the criteria: ? Correlation value is between 0 to 1 ? The value of correlation determines the strength of the relationship between variables. There are the standards of correlation value: o 0 – 0,25 : weak correlation (almost none) o gt;0,25 – 0,5: moderate correlation gt;0,5 – 0,75: strong correlation o gt;0,75 – 1: very strong correlation ? Correlation can be positive or negative. Positive correlation shows a same direction relationship between variables, which mean if the value of variable 1 big then variable 2 will have bigger value. Negative correlation have opposite relationship from the positive one between the variables, which mean if the value of variable 1 big then variable 2 will have a smaller value. ? If the value of correlation is 1, then the correlation is perfect correlation. Perfect correlation means all variable have a perfect linear relationship in other word variable 1 affect variable 2 perfectly. In this case a hypothetical test is unnecessary to observe the significant level of the variable’ relationship anymore. ? Significance relationship between the variables can be analyze with this requirement: o If the probabilities or significance lt; 0,05, relationship between variable is significant o If the probabilities or significance gt; 0,05, relationship between variable is not significant o In special case the significance number 0,05 is replaced with 0,01 if the result from the SPSS marked with star (*). From the calculation with SPSS the correlation number between the dependent and independent variable can be determine. Correlation number between var5 and Program Voucher SMS M3 is 0,483 which mean the correlation is moderate and positive correlation shows that the relationship is when the var5 increasing the same goes on Program Voucher SMS M3. Correlation number between var5 and Program IM3 semua MURAH! is 0,283 which mean a moderate correlation same as var5 and Program Voucher SMS M3. Correlation number from var5 and Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis relationship is 0,303 is moderate correlation same as before. Last var5 and Program Balckberry Prepaid correlation number is 0,093 means weak correlation and still the number is positive means the variables goes in a same direction. The significance level between the variable can be determined from probability number (sig) in correlation table from SPSS. Var5 and Program Voucher SMS M3 probability number is 0,002 which mean the variable relationship is strong, in a same direction, and significant same goes as the relationship between var5 and Program IM3 semua MURAH! (probability number is 0,05) also between var5 and Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis (probability number is 0,038). For relationship between var5 and Program Balckberry Prepaid which is the probability number is 0,297 means that the relationship is weak, not in a same direction and insignificant. |Model |R |R square |Adjusted R square |Std error of the estimate | |1 |. 578a |. 334 |. 245 |. 20503 | R Square will be used to calculate how much the frequency of independent variable affect the dependent variable. R number can be mentioned as determination coefficient. From the table above the determination coefficient is 0,334 or 33,4%. This number means about 33,4% amount of var5 can be explained by using Program Voucher SMS M3, Program IM3 semua MURAH! , Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis, and Program Balckberry Prepaid. In other word the effect of the independent variable to dependent variable is about 33,4%. The rest of it which is 66,6% (100%-66,6%) must be explained through another factors which is outside from this regression model. The formula for calculate the other factors is error = 1-r2 or 1-0,334. To test whether the regression model is correct or not, the model need to be tested its linearity relationship between the independent variables. Number that will be used is: |model |Sum of Squares |df |Mean square |F |Sig. | |1 Regression |. 632 |4 |. 158 |3. 757 |. 0. 14a | | Residual |1. 261 |30 |. 042 | | | | Total |1. 1893 |34 | | | | The hypothesis: H0 : there is no linear relationship among the 4 variables IM3 products with the awareness H1 : there is a linear relationship among the 4 variables IM3 products with the awareness The testing conducted by using the significant number or Sig with the following provisions: If the significant number of research lt; 0,05; H0 rejected and H1 accepted If the significant number of research gt; 0,05; H0 accepted and H1 rejected. Based on the calculation obtained the significant number 0,014. The result 0,014 lt; 0,05, so H0 rejected and H1 accepted. It means there is a linear relationship among the 4 variables IM3 products with the awareness. From the analysis, because there is the linear relationship among those variables, so all 4 IM3 products indeed influence the awareness. The conclusion is the regression model above have corrected and proper. Conclusion From the analysis above, the researchers can make the conclusion as follows: The correlation number among 4 variables IM3 products with the awareness is 0,578. The influence of 4 variables to the awareness is 0,334 or 33,4% The another factors outside the regression model is 0,666 or 66,6% Chapter 5: Conclusion answering research question gt; and recommendation References http://korananakindonesia. wordpress. com/2010/03/27/pemakai-telepon-seluler-indonesia-terbesar-ke-6-di-dunia/ PT. Indosat Tbk Company Logo Discussion Group: Ali Zainal Abidin (19008174) Galih Pandikar (19008156) Livia Ardelia Gentha (19008089) Rani Fevadiana Bokslag (19008117)

To compare Pedagogy of the oppressed by Paulo Freire with the movie Essay

To compare Pedagogy of the oppressed by Paulo Freire with the movie The Slave Narratives - Essay Example On the other side of the coin, the ones who are oppressed are in search and yearn for their freedom and liberty and this deep seated struggle is a constant quest to regain their lost humanity. Liberation seems to be the light at the end of the tunnel, but how many of the oppressed gain their liberty? This oppressed group is looked down upon as the downtrodden lot who suffers and endures violence and exploitation meted out to them. When this vicious circle becomes too hard to bear, the oppressed who are not in a position to put up a fight become oppressors in return. Such incidents are brought out clearly in the movie ‘The Slave Narratives.’ This essay is going to analyze what takes place in ‘The Slave Narratives’ against the backdrop of Paulo Freire’s ‘Pedagogy of the Oppressed’ that portrays an incessant struggle by the oppressed to gain their freedom and humanity. According to Paulo, ‘The pedagogy of the oppressed is an instrument for their critical discovery that both they and their oppressors are manifestations of dehumanization.† (Paulo Freire,) The heartrending movie titled â€Å"Unchained Memories† was scripted from readings taken from the ‘Slave Narratives† which is an exclusive collection of documents based on the true stories and incidents of those people who lived beneath the yoke of slavery in ancient times. These true life narratives were transcribed by the ‘Federal Writer’s Project’ (WPA’s) writers and were made use of to film a very touching story filled with tragic life experiences of the oppressed slaves under their cruel white masters. ‘Unchained Memories’ belongs to the genre of social history based on race and ethnicity. The movie which is 74 minutes in length was shot in the United States. ‘The Slave Narratives’ which were housed safely in the Library of Congress, was made use of by directors Ed Bell

Porters Model of National Competitive Advantage Essay

Porters Model of National Competitive Advantage - Essay Example This paper illustrates that in the book ‘The Competitive Advantage of Nations’ Michael Porter discussed the reasons why some nations, social groups and economic institutions advances than others. His work focused on the collective competitive advantages of the firms in the nation rather than the performance of the individual firms. The orientation of his work is positive rather normative focusing on the international patterns of competitive advantage. He developed this model by combining theories in the fields of strategies to compete and international economics and performed an inductive and deductive analysis. Porter’s model was a result of the analysis and the study of 100 industries in 10 countries which included counties from Europe, Asia, and America, regarding their competitive performance. His work showed how industrial competiveness with a different insight can be incorporated into company’s strategy. Porter used strategic management theories and a nalyzed them with international trade and economy. The book emphasizes the fact that the national competitiveness is determined by the firms rather than the nations. The theory suggests that the influence the nation has on the competitiveness of the firms depends on the firm’s competitive success that the environment built over time. The nation acts as a ‘home base’ for the firms, this home base helps in developing the firm’s strategy, culture, character of its management, the availability and quality of resources, technology and helps it in establishing prior to its expansion internationally as the firms grow domestically before they plan their expansion internationally. The theory basically analyses the characteristics, rather four variables of the national environment which are the basis of competitive advantage and determines firm’s ability to compete and sustain itself in international markets. The Porter referred these variables as ‘Nati onal Diamond’. These four variables are firm’s strategy structure and rivalry, factor conditions, demand conditions and related and supporting industries.

Description of the US Citizenship Process

Description of the US Citizenship Process   Jacob Hill   Citizenship isnt as simple as residence. There are many requirements beyond residence to qualify as a citizen of the United States. Some people have lived here for years and still arent qualified to vote because they are not yet citizens. Specific criterion have been set to acquire citizenship that involve things such as knowledge of basic United States history, fluent english, and many other things that will be discussed throughout this paper. Overall, as a born-in citizen, I will be discussing the other end of the spectrum and the advantages that citizens have over aliens. To become a citizen, there are a few processes an individual can take. One way is to be born in the United States, though you cant really choose this option. The other way is through naturalization. Naturalization is the established legal process that allows an individual to acquire citizenship in a new country. The naturalization process is different for every country, but in the United States of America, we like to make the process simple and overall easy. Whether this is a good thing is up to each person on their own to decide. To discuss the naturalization process, we first have to draw the lines as to who is a born-in citizen. Any person born in Puerto Rico, the Virgin Islands, or Guam is also a citizen from birth. There are a few more rules though. Children born on an American embassy anywhere in the world are also citizens; however, a child born on a foreign embassy on United States soil isnt a citizen. This means that in America we look at both where and to whom you are born to define your citizenship. Therefore, anyone born outside of those boundaries set has to go through the naturalization process before they can enjoy their life as a citizen of the United States of America. To begin the naturalization process an applicant needs to be qualified to apply. This requires a few extra boundaries. First of all, for any of this to matter, the applicant needs to be at least eighteen years of age. This is because before a person is eighteen their citizenship is based on their parents. If a person of age is wanting to file, they need to find out if their are eligible due to their residence or spouse. A person is eligible if they fit under any of these categories for qualification by residence. An applicant must: Have lawfully been admitted for permanent residence, have resided in the states for a minimum of five years with less than one full year of absence (or only three years if married to a citizen), have been physically present in the states for at least 30 months out of the last five years (they cannot be absent for more than 6 months at one time), and have lived in a single city or state for at least three months continually. If someone has achieved any of these, they are eligible to apply for citizenship by residence. To apply based on spousal qualifications, a person needs to follow similar guidelines. They need to have lived on United States soil for at least 3 years while married to a citizen. They need to have a legal union, and the spouse had to be a citizen for the full three years, minimum. They do not have to follow the residence laws if the applicants spouse is employed by any of the following organizations: The United States government (this includes all army, navy, marine corporations, or air force employees), American Research Institutes (must be recognized by the attorney general), a recognized religious organization, or certain public international organizations involving the United States. If an applicants spouse fits any of these requirements, then they are eligible for naturalization. Once they have found out whether they are eligible or not, they need to follow the steps to complete an application for citizenship. These can be acquired through a local courthouse or a public government building. This application needs to be accompanied by two photographs of the applicant, these pictures need to meet the standards set by the USCIS (The U.S. Citizenship and Immigration Services). There are a few documents that are required as well as a fee for application and another fee for fingerprints. After an applicant completes all of these steps, they will receive an appointment letter from the USCIS. This is to get your fingerprinting done. Once this is done, they will set up an appointment for an interview. This interview includes a few questions about your background and about you as a person, to test the good moral character required. If the applicant is passed on, they will be given an English test to see how fluent they are. After completion of that test, they take a civics test. This is a general knowledge test of simple American history, things such as war knowledge, what wars we were involved in and why, what presidents were major models, and other questions along those lines. When the applicant has gone through all of this, they are still a few steps away from becoming a citizen. They first receive a decision. This decision comes from a member of the USCIS looking through the applicants profile and criminal history and seeing if they meet the standards for moral character. Upon examination, if there are any flaws, these will be brought up to the applicant for potential clearing up. After this, the member will look through the answers on the test, grade them, and see if they are qualified to receive a ceremony date. If they pass all tests and their moral character is in tact, they will be scheduled for a ceremony date. The ceremony is where the applicant finally officially becomes a United States citizen. This ceremony usually happens at the nearest courthouse, and includes a few more applicants. These dates are usually spread out so that there can be as many people as possible receiving their citizenship cards at the same time. When the applicant arrives at the courthouse, they are required to turn in their Permanent Resident Card. This is simply because once they are citizens they will not need it anymore. Once they do that, court is in session. In the court, they will all line up, pledge their allegiance to the United States, the usual way, and sit with the other applicants. Each individual will get up and give a speech for those in the court, usually family and friends are there to support them. They will discuss what they have been doing since they found out that they are eligible to receive their citizenship, and why they desired to be citizens of this great country. After everyone is done with their speeches, they move on as a group to the floor. They will all take the Oath of Allegiance. This is the final step to naturalization. It is the last leap to becoming a citizen, and after it is done, there is only one thing left to do, celebrate. It may be a simple process, but it is incredibly lengthy, not including the time that you have to have lived in the States. This process can really take a toll on a person, so it is a glorious time when the applicant finally receives that card. They can finally vote, and gain a United States passport. Above all, they have all the freedoms that a citizen has, and they are protected by the constitution. They can finally get a high end job, and will be respected as any other worker would be. It is difficult to get a job that isnt fast food or shelf-stocking when you arent a legal citizen, so that is a bonus. They finally gain the freedoms listed out in all of the Bill of Rights, and will be tried in court just the same as a born-in citizen would. There isnt any backlash for being a citizen in America, like there would be if you became a citizen of Cuba. The only thing that is an issue is the impossibility of dual citizenship. Here in America, there is a sort of moral code that says we believe a citizen in our country considers us their home, and having dual citizenship doesnt reflect that very well. Of course, in any case that a person truly does want to become a citizen, the process is a little bit more involved than it has been told in this paper. When a person wants to become a citizen, they dont already have the knowledge of what wars America has been in, and they surely dont know all of the presidents. There is studying to do, and along with that, the process nearly requires a lawyer who majors in legalization and immigration. The legal steps to becoming a citizen like finding out whether you are eligible, and how to display yourself to the interviewers. Also getting into the system takes a fine-tuned approach, so the best way to attack that is through someone who truly knows the system. Overall though, being a citizen of this amazing country is worth all the trouble, and the freedoms we have are the greatest we can expect from any country.

Explain the principal social perspective

Functionalism is a structural (macro) perspective that suggests that our behaviour is influenced by the society is organised. They believe that the institutions have a major impact on how we behave in the society. The individuals are constrained by the society, and the functionalists views the individuals in the society as a puppets. Functionalists says we as an individual have little power about what we do and the institution influences us. This can be seen in society in form of laws, norms, values (norm underpins values), beliefs and relationship. This theory suggests that the individuals in the society must behave properly; otherwise, they are regarded as deviant and are punished. Functionalism believes that every part of the society are interdependent with each other, which helps society to keep going. It is almost like a human body, where different parts of the body has a function together, which keep it alive and healthy; this is called organic analogy. For instance, the family helps by bringing up the next generation about the patterns of shared and stable behaviour that are called social order. Different social institution such as, legal system, political system, health system, family system and education system work together to maintain a stable society from generation to generation. For instance, the legal system provides laws, norms that underpin values, safety, discipline and order and the health system provides free health services, family system provides help in reproduction that increases the economy. All of these institutions together to form an ‘integrated whole’ society or social structure. The major function of these social constitutions are to make individual to follow the norms that underpins values and internalize them, which leads to value consensus. According to Talcott Parson, society is based on value consensus where shared and common values and behavioural norms lead to a common culture. Consensus is an agreement in the society about the values, and have freedom, equality, justice and fairness. These values are acquired by passing down from generation to generation, through primary socialisation. These values benefit everybody equally, some the example of values that exist in our society are right for equality, justice and privacy. There are mechanism of social control in the society, like punishment and rewards. Socialisation and social control ensure that there is equilibrium in the society. The process of socialisation achieves equilibrium in the society, whereas family, religion, law and mass media, which are the agents of socialisation, are responsible for maintaining the equilibrium. The functionalist believes that the western societies are meritocratic, which means the system rewards the individual in the society based on their effort and talent and social mobility is possible in this system. They also believe that people in the society can achieve status by working hard and there is equality of opportunity in the society. Talcott Parsons proposed the functionalist approach, which considers health and illness and assumes negative definition of health. He described that illness is a form of deviance that distracts proper functioning of the society, in the same way that crime does. Ill members in the society must perform a social role where sick role consists of four elements, two of which are right and responsibilities. The rights associated with the sick role was to be excused from normal social obligation and be cared for, whereas the responsibilities were to take steps to get better and co-operating with the medical professionals such as doctors. This view suggests that ill must be cared for and must be dealt with as soon as possible in order for the society to run smoothly. 1. Marxism The founder of Marxism is Karl Marx (1818-1883), who was a German philosopher, economist, sociologist and revolutionary socialist. Marxism structural (macro) perspective, where our behaviour is determined by the way society is organised. The social institutions such as laws, rules and norms have big impact on how we behave and we are controlled by the society. Marxists believes that the society is not interdependent, instead it believes that economy is the base or infrastructure of the society, and our behaviour depends upon the economy of the society. Marxists sees the society as a system that operates to make profit for the upper class. Whereas the working class are socially engineered to conform the needs of the upper class who benefit from the societies using capitalist economic system. Capitalists exists all around the world and the economies of industrial societies in the west are based on capitalism. Marxists explains that the capitalists economies compromises two main social class; the capitalists and the workers. The upper class people were the capitalists who were regarded as powerful, whereas the workers or the labours were the lower class people and were seen as powerless puppets. The capitalists exploits the workers since they do not get recognition for what they do as get have minimum wage and make surplus profit by persuading the lower class to buy the goods by advertising. The capitalists are opposite of socialism since the capitalists control what we think and what we do, the working class people are ‘brain washed’ into accepting set of beliefs that benefits the capitalists. These messages are seen to be transmitted through the cultural institutions such as media, which are controlled by the capitalists to influence the workers. The capitalists creates the dominant values that benefits the powerful and disadvantages the powerless. For instance, the monarch claim their position as god gifted and the religion help supports their point, due to which the working class people are convinced to what have to say since they have faith in their religion. Inequality in capitalist societies still exists and is unfair but they do not recognise it because the capitalists convince them that it is their fault for not achieving what they want. For instance, the capitalists would convince working class by saying the GCSE result of upper class is higher than that of lower class because they have been able to provide private tutors for their children, and it would be their fault if their children got low grade, since they were not able to provide their children with private tutors. Marxist believes that the definition of health and illness and the health and social care services provided to the powerless serve the interests of the powerful dominant classes. The capitalists regard people who do not produce wealth as unhealthy. Marxists believe that doctors are the example of agents that work for capitalists interests rather than those of patients so that they can go to work as soon as possible and provide the capitalists with healthy work force. The government allows the capitalists to make profit from the products that cause health issues, such as alcohol and tobacco. The industries that capitalists establish cause to pollute the atmosphere and produce toxic waste that affect the people and get ill. This approach believes that illness is related to difference in the social class. For instance, poverty-stricken areas have higher levels of illness and have lower life expectancy. According to this approach, the government do no handle this issue as this would make people ill, as this leads this money and the capitalists would make advantage of it. 1. Feminists Feminism is a range of movements and ideologies that work towards goal, which establish and achieve equal political, economic, cultural, personal and social rights for women. Feminism seeks to establish equal opportunities for women in different sectors like education and employment and supports for equal rights and equality of women. The feminists believe that gender inequality still exists in today’s society. Feminism is a perspective that believes that women are disadvantaged in the society and should have equal rights with the men. The feminists are critical of patriarchy. Patriarchy is a social system where the men hold the power and authority. The women have fought throughout the history for their rights and equality, which caused creation of waves of feminism. The first wave was observed in the mid late 19th century, campaigning for the change in rights for the women in early 20th century. They campaigned for two main strategy; right to vote and right to be educated. In 1928, the women were given the right to vote, but only rich women over 30 who owned property were allowed. The second wave of feminism was observed from 1960s, this lead to the formation of Women’s Rights Movement (WRM) and Women’s Liberation Movement (WLM). These organisations campaigned for right to equal pay act, domestic violence, sex discrimination, employment, violence services, education, family and health & social care. WRM and WLM were successful in achieving their rights for Equal pay Act in (1970), Sex Discrimination Act (1975) and right to be educated and be employed. Due to variation in opinion of causes of gender inequality and solutions to it, there was formation of three types of feminism; liberal feminism, Marxist feminism and radical feminism. Liberal feminism proposed that gender inequality stills exists in the society because of social and cultural attitudes that is gained by the process of socialisation i.e. primary and secondary socialisation. Liberal feminist helped to promote equality through Sex Discrimination and Equal Pay Act. Marxist feminism explained that the capitalists to earn profit using women. They would persuade women to buy groceries such as fabric softener, so that they would spend their money and exploit them. Radical feminism explains that the society is ruled by the men, whereas the female are oppressed, exploited and are regarded as second-class citizen. It states that men exploit women by relying on free domestic labour and men may use aggression to control women in the home. Through the gender role socialisation, wo men are convinced to accept female subordination and see motherhood as a key goal in life. The feminist writers have focused male domination in the medical profession and its effects on women. They are concerned with the way in which pregnancy and childbirth have been regarded as a medical issue rather than as natural process. Feminist writers have protested on the way which the medical professions and related pharmaceutical industries have given low priority about development and promotion of male contraceptives. It explains how women had to face medical conditions such as mental health, anxiety and depression using the contraceptives, due to which their position in the society is exploited. Theorist have been concerned about the impact of social inequality on women’s health and dual role of women. 1. Interactionism The founder of interactionism was Max Weber. Interpretivist describe that the society and the social structure are seen as the creation of individuals. Unlike functionalists, they see individuals of the society as actors not as puppets. The individuals have free will and are able to make choices of their own. Unlike in the functionalism, the power come from bottom to up. They believe that the people’s choices or decisions are influenced by how they make sense of social situations. For instance, marriage means different things to different person; an individual whose parents are divorced might have negative definition of marriage, whereas the individual who have grown up in a good family might have positive definition of marriage. The Interpretivist suggests that people make impression on how you perceive symbols, they make impression on what you wear. For instance, people will make assumption that you are smart, just because you wear glasses. These theorists are concerned with the small or micro scale situations rather than the systems, they focus on the individuals in social interaction situations. Interpretivist believe that our identity is based on how we see ourselves or how other sees us. For instance, if a student in the school is praised and us labelled as smart, then he/she might do better his/her studies as this helps to boost their self-esteem. We get influenced by media, friends and family about how we see ourselves. According to Browne labelling refers to â€Å"defining a person or a group in a certain way-as a particular ‘type‘ of person or a group†. According to Interpretivist people are attached to the labelled and it can actually damage some group of people such as disabled people. The person labelled behaves in the same way expected and they have fulfilled the prophecy and lived up to the label. Interactionist believe that health and illness are the product of social construction that affects people’s wellbeing. They believe that disease is socially constructed†. Disease does not exist as a social phenomenon until it is somehow perceived as existing† (Rosenberg 1989). This approach focuses on negotiation between the patients and medical practitioners. For instance, a female patient would feel comfortable to talk to female doctor about her reproductive health rather than a male doctor. They are concerned with labelling and self-image and social interaction differences affected by class, ethnicity and age. Symbolic interactionism is critical of Marxists and Functionalists as Interpretivist look individual as subjective through doctor and patient exchange. The argument here is that illness is a social diagnosis among actors rather than just a matter of physiological malfunction. 1. Postmodernism Postmodernism is an approach in sociology as well as in other subjects, which believes that society is changing rapidly and continuously, which is marked as an uncertainty and the social structure are being replaced by whole range of different and constantly changing social relationships. This theory believes that modern society was developed at around 1750s and has been replaced by the end of 20th century due to massive social change. The Functionalists and the Marxism perspective might be interested in modernity as they thought that if properly understood, societies could be improved. But the postmodernists argue that there is no longer a place in sociology for these type of theory. This theory suggests that the postmodern society has no progress, predictability (norms that people would predict to behave), order and continuity, due to which insecurities and anxiety has been developed in people living in postmodern society as people do not know how to behave and what is expected from others. Order, predictability and continuity are essential as it gives us routine and reassurance that provides us safety and security. Society has changed as it has gone through different industrial revolution or industrialisation, technological advances, urbanisation and secularisation. Industrialisation is the process of going from agricultural economy to heavy industrial/manufacturing economy. Secularisation is the decline of belief in religion due to rise of science whereas urbanisation means movement of people from rural areas to towns and cities. Postmodernists suggests that modern society no longer exists and we live in a postmodern era or in post modernity, where the society is media saturated. Due to the revolution of technology, globalisation has occurred where the world has become a smaller place to live in. The mass media has dominated our lives to the extent that we confuse media images with reality. This theory concludes that people in the postmodern society can have their own form of identities, how they want to see themselves or how they want to define themselves. There is diversity, choices and ‘pick and mix’ culture in this society. There is no imposition on people on how to behave and there is flexibility in the work. Due to fluidity and flexibility in the postmodern society, people might feel insecure and unsafe. 1. Collectivists and New Rights Collectivists Collectivists believes that their goal are more important than the individual goals because they believe that society as a whole has more importance than the individual alone. This theory focuses on the importance of the society and community and gives priority to the group goals than the individual goals. This approach aims to address the inequalities in the society due to different levels of wealth and status in the society. With an aim to sort out the inequalities, welfare state was established to get rid of five giant evils; want (poverty), idleness (unemployment), squalor (poor quality housing) and ignorance (underachievement). Services were made free after these giant evils were identified. To eradicate disease existing in the society, NHS service was established in 1948 to make sure that the people lived healthy life. The basic principle of collectivism is to provide people with education, health and social services for the individuals in the society who cannot afford it through taxes then access on the basis of rights as opposed to the ability to pay. These helped to provide foundation for the Welfare State which is based on the collectivists principle ‘cradle to grave’ or child to old age pension. This approach was adopted by The Labour Party who represented workers which aimed for the redistribution of wealth through taxes. In this policy, the government would cut off taxes from the wealthy people and share it with the poor (shares some ideas with Marxists). Collectivists believes that we have equal rights and the government should administer responsibility for Welfare State. The New Rights criticises the Collectivism as it creates the dependency culture. They point out that people become irresponsible, lazy and don not work as benefits are demotivating for the people. New rights The New Right was popular during 1980s. They are the political movement with a considerable cultural influence that looks at individualism and distrust of the state as controlling and interfering in what is essentially the private world of the individual. They proposed to cut the public spending and cut taxes. They wanted the rich people to have more money to spend money as they choose. The New rights was critical of Collectivists stating that the rising costs to government of the welfare state were preventing the economic growth and the individuals were becoming dependant on the welfare state. The New Rights were critical of public services owned/controlled by the government and they preferred pro private services e.g. education and health care. The New Right is argued to favour ‘the rich’, but they believe that everybody in the society has equal opportunity, so anyone can become rich. E.g. Alan Sugar. They believe that people must be responsible for their own and their family’s welfare and they should not be dependent on the government. The New Rights are completely opposite to Collectivism. The most radical New Rights would abolish the Welfare State. g) Bio-medical and social models Bio medical Model Biomedical model focuses on the physical or biological aspects of disease and illness. The doctors or the health care professionals are associated with the care and treatment of diseases in this model of health. The bio medical model accept a ‘negative’ definition of health. The negative definition of health explains that the individual believes that they have good state of health and wellbeing because they have absence of physical illness, disease, injury, mental stress, free from pain and discomfort. The bio medical model of is dominant model in our society since it is based on objectivity thus this model has influenced or convinced people in the society. This model emphasises on diagnosis and treatment of the individuals separately from their living condition, due to which this model is not holistic approach. The reasons for illness are not at the centre of biomedical model. This model believes that health is a biological normality and describe that having ill health is deviant. This model believes that the disease is caused by identical factors such as germs, genes and accidents. They can be identified by having examination tests like blood, urine, saliva test, X-ray and MRI. They accept that the professionals diagnose disease then treatment is identified and cure is offered to the patient. The professionals views the human body as a machine and see things very clinically and do not really take consideration to people’s feeling. They often promote the view that disease or illness is temporary. This model indicates that we all have equal chance of getting ill and some people get ill due to weak health, whereas some people get ill due to factors such as weak sanitation. It assumes that medical treatment has had the most important impact on improving the health of individual. For instance, the NHS helps in the prolonged and preserves life, but this can be argued as health of an individual had already started to get better due to access to clean water, exercise and diet. The strength of bio medical model of health is that it is based on scientific knowledge and research and has provided many effective treatments for disease and physical condition. The bio medical model of health has be successful to provide many effective cure and treatments for disease throughout the history of humankind. The weakness of biomedical model of health is that the treatments can be expensive and require training or expertise to deliver and this model focuses on the individual and pays insufficient attention to environmental and social factors, which is not a holistic approach. Social Model The social model accepts the positive definition of health. The positive definition of health can be described as the achievement and maintenance of physical fitness and mental stability. This model believes that health is a relative concept and a social construct. For instance, being voluptuous centuries ago was a sign of good health, but today’s day it is regarded as health issue or overweight. This model claims that ill health is caused due to social factors (including environmental factors). For instance people can get ill because of the unhealthy diet they are consuming, poor living condition or pollution. This model is critical of ‘modern’ medicine, which are elements of biomedical model. E.g. Iatrogenisis medicine caused deformity in the baby consumed by pregnant mother eaten for nausea sickness. It argues with the biomedical model saying that illness is not randomly distributed and are critical of the assumption that medical treatments has had the most important impact on improving health. Social model can explain why population level health improvements were achieved when social conditions improved late 19th/early 20th centuries due to the improvement of sanitation and supply of clean water the health of population improved, and argues it was not because free health services was delivered to the people. The strengths of social model of health is that it focuses population health and takes a broad range of factors into account and it is widely used and understood by health care practitioners in developed countries. This model offers board and flexible and inclusive way of understanding health and illness. Whereas the weakness of this model is they do not have a clear way of identifying or classifying health problems and this model cannot explain illness or many mental health problems where there are no physical signs or symptoms, which can be distressing. The social model cannot be used to address an individual’s health problems, especially where emergency care is needed.

Alexander the Great Essay

Aristotle is a famous Greek philosopher. Given the name â€Å"The Philosopher,† his ideas were of great importance to Greece during his lifetime. Throughout his life in ancient Greece, he gained popularity because of his many teachings and brilliant logic. His early childhood influenced his scientific thoughts, and his time at the Academy in Athens brought him to the study of philosophy as well. Through many observations, he made large amounts of discoveries that are still proven true in modern times. He wrote over 200 treatises covering various topics such as ethics, biology, psychology, logic and physics. His ideas spread rapidly making him a prominent figure in Western civilization. Not only did Aristotle’s thoughts set the foundation for the development of Greek thought, but also impacted the philosophy and sciences beyond his lifetime. Aristotle was born in a small Greek town called Stagira in 384 BC. His town, like many others in Greece, was one which held non-Greek people. Greece during this time was expanding, and gaining culture. The geography of Greece can be described as rich and fertile. The land was abundant with farmland and ideal for growing grain and fruit. The land also provided space for livestock such as horses, sheep, and cows. This caused the economy to thrive. The main focus of Greece however, particularly in Athens, was politics. Athens’ progression from monarchy to democracy made them more advanced in politics than other civilizations at the time, but the sudden change also weakened Greece. Aristotle would later help to encourage the outlook on life of the majority of Greece and help the overall good of society. Aristotle grew up under the care of his father until his later childhood. His father Nicomachus, was a popular physician at a court in Macedonia, which would later be a strong influence to Aristotle’s career because of his relationship with the king and his family. At the age of ten, Nicomachus passed away and Aristotle was then taken under the care of his uncle named Proxenus. He was raised by him for all of his teenage years. At the age of seventeen, Proxenus sent Aristotle to Athens where he joined Plato’s Academy. Plato was another highly respected Greek philosopher at this time. At the Academy, Aristotle was taught by Plato and he became one of the best students. He studied everything there from astronomy, mathematics, literature, and science. When Plato died, Aristotle left Athens. Being one of the prominent figures in Greece by now, and because of his father’s connections with the court in Macedonia, Aristotle was invited by the king of Macedonia to tutor his son Alexander, who would later become his successor. During Aristotle’s lifetime, he spent a great amount of time thinking about the distinctions between thoughts and actions. This is called logic. He was the first philosopher to study a formal type of logic and his logic remained dominant until the 19th century. He made clear lines between proof and inferences. His type of thinking later became known as Aristotelian logic, named after him. He also set fundamentals for speech, such as sentence structure. Aristotle said, â€Å"Spoken words are the symbols of mental experience, just as written words are the symbols of spoken words† (Farrington, 65). Along with this came the idea of propositions. He taught that each proposition has to have two parts- a subject and predicate. He thought that to make sense of a sentence, something has to be said about a person, or thing. Use of this language helped writers during his time, and is also how people speak today. It seems like common sense to people now, but Aristotle was the first to notice it and that is true of many other observations he made. For example, he believed that the mind and soul are separate from the actual human body. He also believed that humans’ souls still existed after they died. At the time, it set ideas about the afterlife for many people in Greece. His teachings encouraged people to believe in a good life after death. His logic was very complex, which made him a leader in philosophy during his lifetime. His logic also coincides with his ideas about philosophy. One of Aristotle’s major accomplishments during his lifetime was impacting the study of philosophy. He was the founder of Western thought, and his philosophical thoughts are still studied widely in today’s society. His beliefs on philosophy covered various subjects but mainly ethics and politics. The study of ethics is involved with well-being and how people should best live their lives. Ethics addresses individuals rather than a whole community. He taught that humans main goal in life is to reach happiness. He also believed that life should ultimately be about doing what is best to be fully content. He believed in temperance, and says that unlimited wealth is not needed in life. To have an enjoyable life, he believed that wealth is an obstacle to being happy, and people cannot want it too much. This way of thinking was popular because people liked the idea of being happy. His beliefs influenced some of the best medieval scholars, who also believed in the overall good of humans. As for politics, Aristotle examined the growth of society and came to the conclusion that people should work for the common good of their community, and work towards maximum success. To obtain a successful way of life for all people in the community, laws and rules are required. Aristotle wrote, â€Å"‘Youth will not receive a proper ethical training unless brought up under right laws†¦ Speaking generally, we need laws to cover the whole of life’† (Farrington, 88). This quote is an example of one of the many ideas that influenced the philosophy of whole communities. Even today’s society cannot survive without law. He believed that to achieve a civilness, people must fulfill their responsibilities for the good of the whole. â€Å"He sought intelligible definitions of the virtues and employed in the quest the method of induction† (Farrington, 6). This means that he wanted to prove that society was able to thrive with showing high virtue. His philosophy was later named after him, as Aristotelian philosophy. His basic thoughts about life and the Aristotelian philosophy and logic still remains relevant today all over the world. Not only did Aristotle set the philosophical foundation for Greece, but also had an impact on the sciences. His study of biology is important, because it gives people an idea of the history of science. At the Academy, Aristotle had a major interest in anatomy and examined the cycle of the life of man and animals. Through experiments and observations, he made many conclusions. Aristotle dissected about fifty animals in his lifetime and studied over 500 different species of animals, making many discoveries about living things. â€Å"Aristotle thought of a living thing’s inherent potentialities as guiding and controlling what it becomes in its process of growth and development† (Adler, 47). He noticed that species inherit characteristics from their parents, similar to DNA, which is proven today. Aristotle taught that the mind was separate from the rest of the body, and that the mind was not a physical feature. He also distinguished mammals from non-mammals. In his biological research, he focused on mechanical causation as well. He distinguishes the differences between mechanical and chemical changes. Another discovery Aristotle made before modern times even proved it is the ladder of nature. He came to the conclusion that plants are the least complex living thing and humans are the most complex. In society today, that is called a food chain. His order of society remained prevalent for centuries after his death in the West. His thoughts on nature set guidelines for the progress of biology for the future, as well the fundamentals of physical science. The study of physics is one of Aristotle’s main contributions to Western civilization, and to the modern world. His thoughts on physics were originally provoked by earlier scientists, but Aristotle created his own ideas that disagreed with former scientist’s thoughts. He made major improvements on previous knowledge. â€Å"He is conscious of measuring himself against the older thinkers and refers to them mainly in order to disagree with them or at least, to make clear where he has done better† (Farrington, 72). His ideas to science are primary today. One of the major concepts adopted by later scholars that Aristotle discovered was his laws of motion. He taught that the heavier the object is, the faster it will fall, and that the speed of objects falling depends on the density of the surroundings its falling through. For example, a rock falling through a river will be slowed down by the water. He also said that the speed of an object depends on the force being applied to it. For instance, if you stop pushing an object, the object will stop moving as well. Aside from motion, he also studied substances. He noticed the difference between physical mixtures and chemical mixtures. He discovered that when two ingredients are joined together, it creates a new substance, or chemical change. Aristotle also created four forms, or causes of matter. The first is material cause, which explains the chemical and physical appearance of an object, or what is it made out of. The second is formal cause, and this pertains to the characteristics of an object, or what it will develop into. The third cause is called efficient cause. Efficient cause explains how a change is made when objects are in motion, similar to the idea of kinetic energy which is a main principle in science today. The last cause is called final cause, which analyzes why something exists. His four causes are extremely relevant throughout history because they explain the basics of why things are the way they are. Aristotle’s works in physics also involve the study of the Earth.. He taught that the Earth is made of four elements- earth, water, fire, and air. His approach to the basics of matter differs from Plato’s thoughts on what matter consists of because Aristotle relied more on his senses from actual things. Aristotle’s thoughts were more realistic. He studied how his four elements reacted with cold, wet, hot, and dry things. It provided a better understanding of the natural world. Aristotle influenced many people during his lifetime, but one of the most important people to history that he taught was Alexander the Great, who grew up to become one of the greatest military leaders in history. As mentioned earlier, Aristotle’s father was a personal physician to the king of Macedon. When the king decided his son needed a better education, he picked Aristotle because of his connection to the royal family, and he also came to the realization that Aristotle was one of the greatest intellectual leaders in Greece. During his time teaching, Alexander showed many interests in science and medicines. When Alexander invaded Asia, he brought a number of botanists and zoologists, and together they discovered new species. Aristotle also taught Alexander how to be a good public speaker, and how to debate. He taught him poetry, which Alexander had a big interest in. While studying poetry, Alexander even considered one of the gods in Greek poetry as his role model. Aristotle greatly impacted Alexander’s thoughts on ethics and politics as well. He taught Alexander to love all things Greek. He thought that the non-Greeks that were settling should be enslaved, and discouraged Alexander to accept the new people. Alexander had already been skeptical about Persians, and Aristotle’s advice encouraged this thought. Aristotle also wanted Alexander to have self-control and self honor, which helped Alexander to focus on what he needed to do to gain success not only for himself, but for Greece as a whole, coinciding with the type of philosophy that Aristotle believed in. What Alexander learned during this time with Aristotle he took with him on all of his journeys to conquer surrounding lands. He ultimately conquered most of the known world at that time, and united Greece by the young age of twenty-five. Aristotle provided him with the knowledge and skills to become one of the greatest leaders of all time. Without having Aristotle as a teacher, Alexander may not have been as effective in expanding Greece, which could have led to changing the course of history. The impacts that Aristotle had on the philosophy and sciences during his time was great, and the scientific and philosophic world is still learning from him today. His intellect led him to influence every major subject in the ancient world. His type of philosophy gave people a way to manage their problems, and gave them different ways to look at the world. His ideas reinforced people’s faith yet also supported new ideas about faith. In medieval times, his philosophy was used by the majority of the population. It set the basis for medieval scholasticism, which was the philosophy used throughout the middle ages. His philosophy was rediscovered during the beginning of modern scholarship. His philosophy was rediscovered in the late Middle Ages because it pertained to the values of Christianity. His works were also studied by pre-Renaissance scholars, who were some of the greatest in the world. Pope Silvester II advanced his logic by studying Aristotle’s thoughts and influenced him as pope of the Roman Catholic Church. His writings were so successful that they have been translated into dozens of languages and studied by scholars after his death, and even today. As for science, Aristotle was one of the biggest contributors to the growth of the biology and physics during his time. He introduced scientific theories that no one ever studied in the ancient world. By studying animals, he increased the number of animal species, and explained the growth and development of animals, which even led to many discoveries in human anatomy. His contributions were so great that without his research, Europe’s scientific development would be very delayed. Aristotle also tutored one of the most successful leaders who managed to conquer more than half of the known world. Aristotle’s intelligent mind helped to make the ancient world flourish. The underlying reason to why Aristotle was so successful as a philosopher is because he was one of the first to study logic. He studied real life unlike philosophers such as Plato. This is emphasized in a famous Renaissance painting called The School of Athens which portrays an image of Plato pointing upwards, representing his study of the heavens. Aristotle is pointing downwards, representing his study of Earth. His teachings seemed logical to the people of his time because he believed knowledge should be obtained by observation and reasoning, and this made him very popular. Although much of Aristotle’s work was rediscovered during the late Middle Ages and Renaissance, he was incorrect in some areas. For example, he was incorrect about the placement of the Earth in outer space. â€Å"He believed terrestrial elements rise from or fell toward the center of the Earth, which is also the center of the universe†¦ and everything revolves around the Earth† (Langford, 25). The first person to realize Aristotle was wrong was Galileo. He discovered that planets revolve around a physical center other than Earth by studying the moon phases of Jupiter and Venus. He had proved Aristotle wrong. This caused problems with the Church because the christians were so dedicated to Aristotle’s philosophy. They believed that there were no differences between his philosophy and Christianity. When Galileo started to prove Aristotle’s science wrong, people began to believe that Christianity was wrong. This later led to the loss of Roman Catholic authority. Aristotle’s teachings in philosophy was one of his biggest contributions to the world because his philosophical ideas managed to impact the faith of Christianity and also the power of the Church.. â€Å"He was called â€Å"Ille Philosophus† (the philosopher) by his medieval followers, and his work was discussed as the eternal truth† (â€Å"Aristotle of Stagirus†). The Greek philosopher Aristotle was called â€Å"The Philosopher† for a reason. In his lifetime, he made numerous discoveries, wrote hundreds of works, influenced scholars in the middle ages, and taught one of the greatest conquerors in the world. He directly influenced the philosophy of ancient civilizations, and by dedicating his life to his studies and experiments, he set the fundamentals of science. Overall, he built the basis of the philosophy and sciences during his lifetime and beyond.

Is Television Our Utopia Essay - 578 Words

Television is a technological advancement that is contributing to our idea of utopia. Peoples â€Å"Utopia† means that everything is perfect. Television plays a big impact to this view. Mitchell Stephens lets readers know that, â€Å"Since the first television was successfully demonstrated in 1927†¦Ã¢â‚¬  it gave people a little glimpse as to what could possibly happen next. Now, in 2014 it lets everyone have anything from news to entertainment in the palm of their hands. Before the invention of the television everyone had newspapers and magazines to do that. Since 1927, people have had the idea that the television invention was the new â€Å"Utopia†. We now have anything available whenever, wherever, advertisements, positive effects, and emergency news†¦show more content†¦Nixon, the Republicans nominee.† This broadcast was gave viewers a better idea and understandment of the opinions being transmitted. Now a day’s advertisement is a normal thing on T.V. It’s normal to see others on the screen trying to sell you an idea or object and accomplish it. â€Å"The television advertisement first broadcasted on 1st July, 1941 in New York. The advertisement was for Bulova Watch for 20 seconds.† This impacted the whole nation! Now advertisements take a huge role in television. Television has advanced technology wise, advertising contributes to this advancement. Our perfect view of television started there. We now had an idea of what other people where buying and decided to follow along. Advertisement has helped shaped our utopian views. Our perfect views of television were also shaped by the positive affects it had on children and adults as well. Televisions were a huge hit since they first came out. â€Å"The number of television sets in the United Sates rose from 6,000 in 1946 to some 12 million by 1951.† Proven by Grolier Encyclopedia. It’s incredible how in a few years the television investment w ent up in millions. 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